Art Direction
Web Design

Collaboration with the Montreal-based Fashion Designer Lafaille. His work has been featured on numerous fashion platforms, such as and many more. Mixing edgy fashion with contemporary designs, Lafaille's work is one of a kind.

Innovative & Provocative

For Lafaille's collection Down the web-it hole, I was in charge of designing his brand new logo, clothes tags, different patterns for the garnments as well as designing his brand new website. Lafaille is an emerging brand based in Montréal. The feedback after the launch of this young Designer's first collection has been great and has also been featured on numerous fashion websites/magazines.

The Deep Web.
Fashion Obsession.

En route to the perfect
customer journey.

Evolving around the theme of the Deep Web, the patterns prepared for the garments are either provocative or highly suggestive. We played with various graphics elements from the web, mixed with dark stories and situations to get to our final result.

As for the design of the logo, we opted for a handmade signature, with sharp edges and a bold look to fit to represent Lafaille's bold fashion choices. The line through the signature represents the continuation and constant evolvement of his work.

Photography: Spencer Edwards
Hair Stylist: Alexandra Apple
Make-up: Stephanie Guida
Models: Dominic, Emilie, François