Finland celebrates restaurants diversity.
5 restaurants from the region of Helsinki will be featured over 5 weeks, to celebrate them and share the touching, honest and interesting stories of their respective owners. This campaign will make you travel to various parts of the world, starting from China and to finally land in Helsinki.
A personal diary, version 2.0
The design that evolves around the campaign is using an aesthetic recalling modern ways of writing stories. From the type effect on the logo to the underline on certain words that reminds us of the auto-correct feature. The photography style that we opted for reminds us of different photos you could find on your Instagram feed. These are modern stories after all! We met every restaurant owner, sometimes even their friends and family, interviewed them, took photos of them cooking and various footage. The end result is a mix of all of that. It’s litteraly a small fragment of a day in the life of a restaurant owner.
Credits: Photography: Ernest Protasiewicz, Project Management: Suvi Lensu.
Restaurants stories on Instagram stories.
Even though we promoted the campaign to subscribers of pizza-online’s mailing list and to the brand’s Facebook followers, we were missing something. How could we play with this idea of different stories on the web? Instagram Stories. Every few days, different parts of the Restaurants Stories were promoted using Instagram Stories and helped sharing stories with people that are actually looking for some.