Branding, Identity

Rebranding of the eco friendliest fashion store in Montréal.

When eco meets fashion.

Rebranding of the eco-fashion boutique La Gaillarde, in St-Henri, Montreal. The idea behind the new branding was to bring a sense of high end couture to the world of eco-fashion. The lines below the font in the logo represent the mesh of the fabric, without being too literal. The sale of a new reusable bag was also suggested. So, what do you propose?

This was a proposal made to La Gaillarde in 2010, but they decided to keep using the branding they had at the time. Why still not share the concept with you guys? 

Lookbook: 32 pages, 7.5 in x 10 in
Packaging (socks): 4 in x 1 in x 2.5 in
Packaging (tights): 4.5 in x 1 in x 7 in
Enveloppe, business cards, folder: American Standard
Reusable bag: 11 in x 16 in