Innovative and provocative.
For Lafaille's very first collection, Down the web-it hole, I was in charge of designing his brand new logo, clothes tags, different patterns for the garnments as well as designing his brand new website. Lafaille is an emerging brand based in Montréal. The feedback after the launch of this young Designer's first collection has been great and has also been featured on numerous fashion websites/magazines.
The Deep Web, a fashion obsession.
Evolving around the theme of the Deep Web, the patterns prepared for the garments are either provocative or highly suggestive. We played with various graphics elements from the web, mixed with certain stories and situations to get to our final result.
Photographer: Spencer Edwards, Hair Stylist : Alexandra Apple, Make-Up: Stephanie Guida, Models : Dominic / Emilie / François