Branding, Identity

Rebranding of the most popular food ordering platform in Finland.

A lot more than food.

Many elements had to be completely revisited in order to bring the Finnish online food ordering platform pizza-online.fi to a whole new level. The logo was modernised and simplified, the colours updated and made punchier and the whole typeface changed to give users a sense of quality. But not without the fun… Playfulness also plays a big part of this rebranding.

New colours and a new typeface

In order to make people get closer to the brand and identify with it more, we wanted to make it more playful and more humane. That’s when the search for a new green and orange as well as a new typeface started. We strongly believe that the punchier colours chosen will make people interact with the brand more and notice it a lot more as well on the web, out of home or even on our own platform. When it comes to the typeface, Sofia Pro is the one that stayed after many user testings. It seems that most people could really identify themselves to this typeface. 

 

Luigi: From Italy to Finland.

When we were asked to rebrand the platform, many elements could be modified, but to remove Luigi, the pizza-online’s mascot since the very beginning, was out of question. We then decided to simplify him to the maximum by suggesting his features, rather than drawing them all. He was also made a lot more sympathetic. He litterally got a plastic surgery in the time being.

Simplicity and brand cohesion.

Once the colours and the typeface had been chosen, we had to make sure that most elements, business cards, pizza boxes, social posts, out of home campaigns, tv ads, etc. would all live in the same universe and transmit a same uniform message. You can have a look at what has been done below.

See for yourself

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