Branding, Identity

Branding for a new second-hand store in Montréal.

Ruse Boutique, St-Laurent Montréal 

Logotype, business card and gift certificate designed for Ruse Boutique, a second-hand clothing, accessories and unusual objects store in Montreal, Canada. The logotype had to be a good balance of modernism, vintage and luxury. That is exactly why the use of a charcoal gray and a warm gold for the colour code made absolute sense. Spring 2015

Different tests led to the final result.

Finding the right logo takes time. Many tests were conducted to find the perfect identity of this new boutique that can't necessarily be defined by one simple idea. 

See for yourself

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