Internet Ready

Internet Ready

Internet Ready

Internet Ready

Mac OS 9 shipped with internet support out of the box: Internet Explorer, Email client and much more made the OS the perfect companion to start browsing the web.

Mac OS 9 shipped with internet support out of the box: Internet Explorer, Email client and much more made the OS the perfect companion to start browsing the web.

Mac OS 9 shipped with internet support out of the box: Internet Explorer, Email client and much more made the OS the perfect companion to start browsing the web.

Mac OS 9 shipped with internet support out of the box: Internet Explorer, Email client and much more made the OS the perfect companion to start browsing the web.

Voice Assistant

Voice Assistant

Voice Assistant

Voice Assistant

Mac OS 9 sort of offered some voice assistance even back in 1999. It offered text-to-speech to make it easier for people with disabilities to use their computer.

Mac OS 9 sort of offered some voice assistance even back in 1999. It offered text-to-speech to make it easier for people with disabilities to use their computer.

Mac OS 9 sort of offered some voice assistance even back in 1999. It offered text-to-speech to make it easier for people with disabilities to use their computer.

Mac OS 9 sort of offered some voice assistance even back in 1999. It offered text-to-speech to make it easier for people with disabilities to use their computer.

Sherlock 2.0

Sherlock 2.0

Sherlock 2.0

Sherlock 2.0

Sherlock 2.0 was the in-built Apple tool that allowed people to search the content or their computer and the web. It is the direct ancestor of the more modern Spotlight.

Sherlock 2.0 was the in-built Apple tool that allowed people to search the content or their computer and the web. It is the direct ancestor of the more modern Spotlight.

Sherlock 2.0 was the in-built Apple tool that allowed people to search the content or their computer and the web. It is the direct ancestor of the more modern Spotlight.

Sherlock 2.0 was the in-built Apple tool that allowed people to search the content or their computer and the web. It is the direct ancestor of the more modern Spotlight.

What stood out?
A UI/UX deep dive.

What stood out?
A UI/UX deep dive.

What stood out?
A UI/UX deep dive

What stood out?
A UI/UX deep dive

Even though Design and UI trends definitely changed a lot in the past 20 years, applications still behave and look (somehow, aesthetic aside) very similar. After all, it is indeed difficult to replace well installed behaviour such as visual feedback on hover, scroll for more content, double click to launch application, etc. Basically, because our Operating Systems still behave in a similar way, so did the UI and the UX of many of our apps.

One area where both UI and UX improved dramatically as part of the operating systems is on the accessibility front. The apparition (and improvement) of a full-fletched Voice Control, integrated screen readers, dark mode, etc. is definitely what stood out the most looking back at Mac OS 9.

We really liked the way sans serif typefaces showcase informative and pragmatic content and how serif typefaces bring charm and a human quality to stories. Weighing our options, we realised that we wanted to opt for a serif and sans serif type pairing as our new typography system; something that finally felt like the perfect way to convey Zalando’s personality.

We really liked the way sans serif typefaces showcase informative and pragmatic content and how serif typefaces bring charm and a human quality to stories. Weighing our options, we realised that we wanted to opt for a serif and sans serif type pairing as our new typography system; something that finally felt like the perfect way to convey Zalando’s personality.

We really liked the way sans serif typefaces showcase informative and pragmatic content and how serif typefaces bring charm and a human quality to stories. Weighing our options, we realised that we wanted to opt for a serif and sans serif type pairing as our new typography system; something that finally felt like the perfect way to convey Zalando’s personality.

The internet was an absolute pain 20 years ago with 56 kbps connections and hard drives offered very little storage. 20 years later, now that our internet connections can reach the 1 gbps speeds and our hard-drives can store terabytes of data, our internet can still be sucky and we still run out of space. As technology evolved, so did our thirst for getting the best image quality possible on a video call and our desire to store all of our family memories in 4K and High Definition.

Or simply put, as technology improved and adapted to our needs, our tech frustrations moved from 1.0 to 2.0.

Once our direction clearly defined, we had to find the perfect serif and sans serif for our pairing solution. We isolated 140 typefaces from 40 different foundries — ranging from independent studios to renowned foundries. As we wanted to make well-informed and unbiased decisions, we first started by isolating only the typefaces we deemed shared similar qualities. Our next exercise was to look at the technical attributes of the typefaces: languages supported, visual weight, similar x-height, etc. 

All options considered, our final pairing solution landed on Helvetica Now — a modern take on our original corporate font, Helvetica — combined with the serif typeface Tiempos.

Once our direction clearly defined, we had to find the perfect serif and sans serif for our pairing solution. We isolated 140 typefaces from 40 different foundries — ranging from independent studios to renowned foundries. As we wanted to make well-informed and unbiased decisions, we first started by isolating only the typefaces we deemed shared similar qualities. Our next exercise was to look at the technical attributes of the typefaces: languages supported, visual weight, similar x-height, etc. 

All options considered, our final pairing solution landed on Helvetica Now — a modern take on our original corporate font, Helvetica — combined with the serif typeface Tiempos.

Once our direction clearly defined, we had to find the perfect serif and sans serif for our pairing solution. We isolated 140 typefaces from 40 different foundries — ranging from independent studios to renowned foundries. As we wanted to make well-informed and unbiased decisions, we first started by isolating only the typefaces we deemed shared similar qualities. Our next exercise was to look at the technical attributes of the typefaces: languages supported, visual weight, similar x-height, etc. 

All options considered, our final pairing solution landed on Helvetica Now — a modern take on our original corporate font, Helvetica — combined with the serif typeface Tiempos.