The Montreal International Documentary Festival (RIDM) is one of North America’s leading documentary film festivals. Each year, the RIDM presents more than 150 Canadian and international documentaries. Its industry event, Forum RIDM, is Quebec’s only documentary forum. This rebranding was meant to translate the festival mission into a clear visual identity.

The concept behind this campaign stands on how we all perceive the same reality differently. This campaign represents diversity, confusion and chaos. This project was not an actual campaign, but showed a lot of appreciation after being published in 2011. Numerous applications have been designed, such as posters, invitation cards, informational brochures, a website, etc.