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BRANDING  >  ART DIRECTION  >  PRINT

Branding projects

I don't only do Product Design, I also do Branding, Art Direction, Motion Design and Print Design. I always strive for the perfect balance in my CX work by also bringing some of my past Visual Design expertise to the table. Below are a few projects I worked on in the past years.

Lafaille

Lafaille

Lafaille

Lafaille

Credits

Photography: Spencer Edwards
Hair Stylist: Alexandra Apple
Make-up: Stephanie Guida
Models: Dominic, Emilie, François

Hungryhouse
Student Hub

Hungryhouse
Student Hub

Hungryhouse
Student Hub

Hungryhouse
Student Hub

Hungryhouse was one of the top online food delivery players in the United Kingdom from 2006, until its acquisition by Just Eat in 2018. Their tone of voice has always been young and friendly, ad for the launch of their new Student Hub, new colours and a new imagery universe had to be developed.

Following the trends of the moment, it was very clear for us we would tap right into the 90’s aesthetic with all illustrations and animations, and opt for a vibrant palette of colours.

Hungryhouse was one of the top online food delivery players in the United Kingdom from 2006, until its acquisition by Just Eat in 2018. Their tone of voice has always been young and friendly, ad for the launch of their new Student Hub, new colours and a new imagery universe had to be developed.

Following the trends of the moment, it was very clear for us we would tap right into the 90’s aesthetic with all illustrations and animations, and opt for a vibrant palette of colours.

Hungryhouse was one of the top online food delivery players in the United Kingdom from 2006, until its acquisition by Just Eat in 2018. Their tone of voice has always been young and friendly, ad for the launch of their new Student Hub, new colours and a new imagery universe had to be developed.

Following the trends of the moment, it was very clear for us we would tap right into the 90’s aesthetic with all illustrations and animations, and opt for a vibrant palette of colours.

Hungryhouse was one of the top online food delivery players in the United Kingdom from 2006, until its acquisition by Just Eat in 2018. Their tone of voice has always been young and friendly, ad for the launch of their new Student Hub, new colours and a new imagery universe had to be developed.

Following the trends of the moment, it was very clear for us we would tap right into the 90’s aesthetic with all illustrations and animations, and opt for a vibrant palette of colours.

student-hub–poster

La Gaillarde:
When eco meets fashion.

La Gaillarde:
When eco meets fashion.

La Gaillarde:
When eco meets fashion.

La Gaillarde:
When eco meets fashion.

Rebranding of the eco-fashion boutique La Gaillarde, in St-Henri, Montreal. The idea behind the new branding was to bring a sense of high end couture to the world of eco-fashion. The lines below the font in the logo represent the mesh of the fabric, without being too literal. The sale of a new reusable bag was also suggested. This was a proposal made to La Gaillarde in 2010.

Rebranding of the eco-fashion boutique La Gaillarde, in St-Henri, Montreal. The idea behind the new branding was to bring a sense of high end couture to the world of eco-fashion. The lines below the font in the logo represent the mesh of the fabric, without being too literal. The sale of a new reusable bag was also suggested. This was a proposal made to La Gaillarde in 2010.

Rebranding of the eco-fashion boutique La Gaillarde, in St-Henri, Montreal. The idea behind the new branding was to bring a sense of high end couture to the world of eco-fashion. The lines below the font in the logo represent the mesh of the fabric, without being too literal. The sale of a new reusable bag was also suggested. This was a proposal made to La Gaillarde in 2010.

Rebranding of the eco-fashion boutique La Gaillarde, in St-Henri, Montreal. The idea behind the new branding was to bring a sense of high end couture to the world of eco-fashion. The lines below the font in the logo represent the mesh of the fabric, without being too literal. The sale of a new reusable bag was also suggested. This was a proposal made to La Gaillarde in 2010.

Rebranding of the eco-fashion boutique La Gaillarde, in St-Henri, Montreal. The idea behind the new branding was to bring a sense of high end couture to the world of eco-fashion. The lines below the font in the logo represent the mesh of the fabric, without being too literal. The sale of a new reusable bag was also suggested. This was a proposal made to La Gaillarde in 2010.

lagaillarde-stationery
lagaillarde-header

Solus Virtus

Solus Virtus

Solus Virtus

Solus Virtus

Collection of illustrated poems about solitude. It's not because you feel alone that you are lonely. It's fifty-two pages to be precise. This booklet was available along my portfolio during my final exhibition. It might be old, but it still is one of my favourite personal projects.

Collection of illustrated poems about solitude. It's not because you feel alone that you are lonely. It's fifty-two pages to be precise. This booklet was available along my portfolio during my final exhibition. It might be old, but it still is one of my favourite personal projects.

Collection of illustrated poems about solitude. It's not because you feel alone that you are lonely. It's fifty-two pages to be precise. This booklet was available along my portfolio during my final exhibition. It might be old, but it still is one of my favourite personal projects.

Collection of illustrated poems about solitude. It's not because you feel alone that you are lonely. It's fifty-two pages to be precise. This booklet was available along my portfolio during my final exhibition. It might be old, but it still is one of my favourite personal projects.

Ruse Boutique

Ruse Boutique

Ruse Boutique

Ruse Boutique

Logotype, business card and gift certificate designed for Ruse Boutique, a second-hand clothing, accessories and unusual objects store in Montreal, Canada. The logotype had to be a good balance of modernism, vintage and luxury. That is exactly why the use of a charcoal gray and a warm gold for the colour code made absolute sense.

Logotype, business card and gift certificate designed for Ruse Boutique, a second-hand clothing, accessories and unusual objects store in Montreal, Canada. The logotype had to be a good balance of modernism, vintage and luxury. That is exactly why the use of a charcoal gray and a warm gold for the colour code made absolute sense.

Logotype, business card and gift certificate designed for Ruse Boutique, a second-hand clothing, accessories and unusual objects store in Montreal, Canada. The logotype had to be a good balance of modernism, vintage and luxury. That is exactly why the use of a charcoal gray and a warm gold for the colour code made absolute sense.

Logotype, business card and gift certificate designed for Ruse Boutique, a second-hand clothing, accessories and unusual objects store in Montreal, Canada. The logotype had to be a good balance of modernism, vintage and luxury. That is exactly why the use of a charcoal gray and a warm gold for the colour code made absolute sense.

logo-ruse
animation-ruse-3

Prima, oh Prima.
What's the funkiest of all fonts?

Prima, oh Prima.
What's the funkiest of all fonts?

Prima, oh Prima.
What's the funkiest of all fonts?

Prima, oh Prima.
What's the funkiest of all fonts?

Prima is halfway between formal and informal, rounded and squared, bold and light. German, French and English friendly, this typeface contains special characters as well as accents and umlauts. So whenever you need to write the word "Straße", Prima is your friend.

Prima is halfway between formal and informal, rounded and squared, bold and light. German, French and English friendly, this typeface contains special characters as well as accents and umlauts. So whenever you need to write the word "Straße", Prima is your friend.

Prima is halfway between formal and informal, rounded and squared, bold and light. German, French and English friendly, this typeface contains special characters as well as accents and umlauts. So whenever you need to write the word "Straße", Prima is your friend.

Prima is halfway between formal and informal, rounded and squared, bold and light. German, French and English friendly, this typeface contains special characters as well as accents and umlauts. So whenever you need to write the word "Straße", Prima is your friend.

prima-header2
prima-font

Technomusées

Technomusées

Technomusées

Technomusées

Moving identity made for an organisation of the three Science Museums in Ottawa, Canada. The Aviation Museum, the Science Museum and the Food & Agriculture Museum. These 3 museums often target a younger audience ranging from 6 to 19 years old. Therefore, the identity had to be easy to understand and playful for the younger crowd. Made for the agency Bleublancrouge in 2011.

Moving identity made for an organisation of the three Science Museums in Ottawa, Canada. The Aviation Museum, the Science Museum and the Food & Agriculture Museum. These 3 museums often target a younger audience ranging from 6 to 19 years old. Therefore, the identity had to be easy to understand and playful for the younger crowd. Made for the agency Bleublancrouge in 2011.

Moving identity made for an organisation of the three Science Museums in Ottawa, Canada. The Aviation Museum, the Science Museum and the Food & Agriculture Museum. These 3 museums often target a younger audience ranging from 6 to 19 years old. Therefore, the identity had to be easy to understand and playful for the younger crowd. Made for the agency Bleublancrouge in 2011.

Moving identity made for an organisation of the three Science Museums in Ottawa, Canada. The Aviation Museum, the Science Museum and the Food & Agriculture Museum. These 3 museums often target a younger audience ranging from 6 to 19 years old. Therefore, the identity had to be easy to understand and playful for the younger crowd. Made for the agency Bleublancrouge in 2011.

logo-footer-1

Michael Feeney

Principal Product Design and Digital Art Director based in Berlin.

logo-footer-1

Michael Feeney

Principal Product Design and Digital Art Director based in Berlin.

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