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RIDM
The Montreal International Documentary Festival (RIDM) is one of North America’s leading documentary film festivals. Each year, the RIDM presents more than 150 Canadian and international documentaries. Its industry event, Forum RIDM, is Quebec’s only documentary forum. This rebranding translates the festival mission into a clear visual identity.
It's 2011 for f**k sake.
Make it real!
It's 2011 for f**k sake.
Make it real!
It's 2011 for f**k sake.
Make it real!
It's 2011 for f**k sake.
Make it real!
It's 2011 for f**k sake.
Make it real!
"If it ain't broke, don't fix it", they say. The world we live in, the "real" world, can be beautiful, ugly, happy, sad, clean, polluted. And documentary films depict exactly that reality. Therefore, this new visual identity embraces diversity, confusion, chaos... depicting the complexity of the reality we live in. 6 different typefaces were used throughout this project and the "grid" (if we can call it that) inexisting... "An exercise in bad taste", some might say. Well, such can be reality at times.
This project, though not part of a real campaign, showed a lot of appreciation after being published in 2011.
"If it ain't broke, don't fix it", they say. The world we live in, the "real" world, can be beautiful, ugly, happy, sad, clean, polluted. And documentary films depict exactly that reality. Therefore, this new visual identity embraces diversity, confusion, chaos... depicting the complexity of the reality we live in. 6 different typefaces were used throughout this project and the "grid" (if we can call it that) inexisting... "An exercise in bad taste", some might say. Well, such can be reality at times.
This project, though not part of a real campaign, showed a lot of appreciation after being published in 2011.
"If it ain't broke, don't fix it", they say. The world we live in, the "real" world, can be beautiful, ugly, happy, sad, clean, polluted. And documentary films depict exactly that reality. Therefore, this new visual identity embraces diversity, confusion, chaos... depicting the complexity of the reality we live in. 6 different typefaces were used throughout this project and the "grid" (if we can call it that) inexisting... "An exercise in bad taste", some might say. Well, such can be reality at times.
This project, though not part of a real campaign, showed a lot of appreciation after being published in 2011.
"If it ain't broke, don't fix it", they say. The world we live in, the "real" world, can be beautiful, ugly, happy, sad, clean, polluted. And documentary films depict exactly that reality. Therefore, this new visual identity embraces diversity, confusion, chaos... depicting the complexity of the reality we live in. 6 different typefaces were used throughout this project and the "grid" (if we can call it that) inexisting... "An exercise in bad taste", some might say. Well, such can be reality at times.
This project, though not part of a real campaign, showed a lot of appreciation after being published in 2011.
"If it ain't broke, don't fix it", they say. The world we live in, the "real" world, can be beautiful, ugly, happy, sad, clean, polluted. And documentary films depict exactly that reality. Therefore, this new visual identity embraces diversity, confusion, chaos... depicting the complexity of the reality we live in. 6 different typefaces were used throughout this project and the "grid" (if we can call it that) inexisting... "An exercise in bad taste", some might say. Well, such can be reality at times.
This project, though not part of a real campaign, showed a lot of appreciation after being published in 2011.
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